Women’s Leadership Awards: Rising Star of the Year

Ksenia Yudina is the Founder/CEO of UNest, the mobile app that makes it easier than ever before for parents to save for their children’s future. At UNest she has spearheaded the development of the breakthrough fintech solution and raised funding from leading venture capital funds including Northwestern Mutual, Anthos Capital, Artemis Fund, and Draper Dragon. 

As an executive at Capital Group, Yudina realized student debt was holding back millions of people, and that there was an opportunity to alleviate this through technology. Developing a technology solution within a large, established financial institution was challenging however. The process and expense of developing a technology solution independently was equally daunting. Faced with these challenges Yudina decided to invest her own money into developing an app that would go on to revolutionize how parents save for their children. 

Yudina’s own experience as an immigrant in the United States where she had to contend with over $200,000 in student loans upon graduating with her MBA, inspired her to found UNest. He colleagues report that she consistently exhibits the determination, creativity, and resilience necessary to build a market-leading consumer fintech company in an industry that routinely presents a myriad of hurdles for women entrepreneurs. 

Recently, Yudina has fought the bias against women founders amongst the venture capital community, and raised a significant Series A round of funding ($9 million) in the heart of the pandemic. Her ability to recruit high level talent and to architect and spearhead a complex financial solution has helped tens of thousands of American families better manage their money and plan for their child’s future.